Stop Losing Ideal Clients to Less Talented Competitors
You know
you are good at what you do.
Now it’s time for the rest of the world to know it, too.
When your messaging isn’t clear, the results are 100% predictible.
Marketing and ads are a waste of time, money and energy.
It becomes a game of “let’s just get something out there and see what works.” (That’s an expensive game.)
Potential clients base their decision off of price.
When people can’t see the difference between you and the next lady, they default to cost.
Clients aren’t a great fit and suck up your time.
You end up working for people instead of with people and your schedule doesn’t light up your life.
No, your work doesn’t speak for itself.
It’s okay. I used to believe that my work was good enough on it’s own, too. But what I found to be true is thatyoumust be the best spokesman for your work. Why? Because prospective clients aren’t naturally able to see the difference between you and that no talent competitor who keeps gettingallthe clients.
You may be thinking, “Well, shoot. What do I need to do to solvethatproblem?!?”
Friend, follow my 3-Step Process outlined below.
The Unseen to Irresistible
Method
Develop an audience of people who know who you are, what you do and are willing to jump through burning hoops just to work with you.
At this point, you’re probably thinking … “Sounds great, Tera, but how the heck do I do that?”
Well, let me walk you through it…
THE UNSEEN TO IRRESISTIBLE™ METHODOLOGY
Step 1: FOCUS
Realize your purpose and own your Natural Gifts as you gain clarity on your unique value in the marketplace.
- Define and build YOUR dynamic Brand Blueprint
- Gain clarity into your purpose and goals
- Layout a roadmap to success
- Design your authentic brand voice
- Destroy Imposter Syndrome
- Understand Your Golden Thread™
- Step Confidently into Your Power
Step 2: CAPTURE
Define your visual and verbal messaging strategy. Learn how to clearly and consistently communicate your true value to others and attract ideal clients.
- Develop your Content Cornerstones™
- Authentically differentiate yourself from your competition.
- Define Core Stories and Messaging that stand out in a saturated market
- Design your unique verbal communication strategy
- Design your unique visual communication strategy
- Learn how to go viral and “be everywhere”
Step 3: DEVELOP
Develop a profitable, yet manageable, platform and put systems in place so you can analyze and adjust your strategy consistently.
- Create marketing strategies that work for you
- Learn how to collect and leverage testimonials - the right way
- Discover how to gain - and keep - raving fans
- Implement Platform Development Guides to create an accountability system
- Keep your finger on the pulse of your audience
- Build a dynamic brand that provides continual income
Meet Tera
Tera Nelson is the creator of the Unseen to Irresistible methodology and the Consistent Content System™. She is also the founder of the Rise Above summit which serves to empower entrepreneurs. Tera is an expert in visual brand messaging, story strategy and passionately serves as a catalyst for growth.
For 12 years she has taught entrepreneurs, individuals and companies how to authentically tell their story. She has worked with top companies such as Adobe and Amazon. As a consultant, she serves as a Messaging Expert and Marketing Strategist identifying the core issues that hold entrepreneurs back from effectively communicating their value to their ideal client.
As a keynote speaker, Tera teaches entrepreneurs, thought leaders and business owners how to get clarity on their entrepreneurial purpose, capture it in authentic story and build a manageable and profitable platform so they can stand out in a saturated or competitive market.
It’s time to take back control.
A huge benefit to creating a strong and authentic foundation is the ability to make the most of your past and future investments. You will be able to take what you have already learned and move ahead with clarity and newfound confidence.
As entrepreneurs, we are familiar with common costs such as these:
- $5500 Introductory Marketing Strategy Session
- $1500 Branding Session with Graphic Designer who “didn’t get you”
- $3500 Cost of a bad website with Web Developer
- $2500 – $10,000 Copywriter that doesn’t capture your voice on your sales page
- $5000 Videographer who can’t deliver a promo reel that highlights you
- $5000 Photographer who doesn’t make you “look like you”
- $???? The cost of the right things done the wrong way
Now, imagine being able to get the most out of your copywriter, your web developer, your speaking coach and everyone else because you already have the groundwork clearly laid out. If you are out of alignment when you decide to embark on these endeavors, you end up wasting money AND time with sub-par results.
So how much is a messy message costing you?!?
Let’s fix that together.
What are you waiting for?
It’s time to reach the people who need you the most, so that you can experience the success you deserve.